Investors like profit, not risk. We help you mitigate it!
Know if customers want it before you write the check
At Ruthless Insights, we do one thing extremely well: we help companies understand their users and design better products before they waste time and money focusing on the wrong thing or the wrong market.
Book a call See pricingDiligence checks the team and the numbers. Demand is a guess.
Evidence that fits the pitch
- Customers the founder picked
- Friends, family, and fans of the idea
- Leading questions, flattering answers
Evidence you can defend
- Customers chosen by researchers
- People with no stake in the idea
- Neutral questions, honest answers
A clear read on demand, backed by evidence
Objectivity
Participants chosen by researchers, not a friends-and-family sample that glorifies the idea.
10 interviews
In-depth conversations with the startup's real target customers.
A verdict
Demand rated strong, conditional, or weak, with the evidence.
The risks
What could stop customers from buying.
A readout
A short report and a 45-minute session with your partners.
Three weeks, start to finish
Set up
Goals, screener, interview guide, and participant recruiting.
Interviews
Ten in-depth interviews with target customers.
Answer
Analysis, report, and readout to your team.
Pick the depth the deal needs
Rapid read
- 5 customer interviews
- Summary memo
- 30-minute readout
Investor validation sprint
- 10 customer interviews
- Investor-ready report
- 45-minute readout
- Recruiting and incentives included
Sprint plus demand survey
- Everything in the validation sprint
- Survey of a wider sample
- Sizes how common the problem is
- Priced by sample size and audience
Recruiting is included for general audiences. Executives, physicians, and specialist trades are quoted separately. Payment: 50% at kickoff, 50% at readout.
Research that de-risks your portfolio
We've worked with early-stage startups and enterprise-level companies. From fintech to plumbing products and health platforms, we’ve helped teams uncover what people really need, spot usability issues before launch, and prioritize features that will actually move the needle.
One company or your whole portfolio.
Evidence first. Interpretation second. Recommendation third.
“I used Ruthless Insights for my whole portfolio of companies. Ruthless Insights is amazing to work with. They took the time to learn our needs and craft an approach that worked well for us. The insights gained from the research are invaluable to us.”
Shekhar Parmar, Highbar Enterprises
“Partnering with Ruthless Insights early on was the best decision. Their expertise, prompt reaction time and flexibility were just what we needed in the critical phase of the development of our app. I recommend Ruthless to anyone looking to have a true UX expert in their corner.”
Pavel Bodarev, Zane
Have a deal where demand is still a question?
Book a 30-minute call. We'll scope the sprint around your deal.
Book a callOr email hello@ruthlessinsights.com