Research Plan for Exmerce: Increasing Conversion Rates
Overview
Exmerce’s low conversion rates indicate a need for research-driven insights to identify and resolve barriers to conversion. This structured plan combines competitor analysis, UX auditing, customer feedback, and iterative design to reimagine Exmerce’s user journey with an emphasis on increasing conversions.
Objectives
- Understand Competitive Positioning
- Identify Usability Challenges
- Refine Customer Understanding
- Optimize Conversion Pathways
- Inform Marketing for Prospective Users
Methodology
Step 1: Competitive Research
Analyze competitors for value communication, trust-building, and ease of conversion, with messaging analysis, usability review, and user journey mapping.
Step 2: UX Audit of Exmerce’s Website
Evaluate Exmerce’s website experience to highlight usability gaps and areas for improvement.
Step 3: Customer Survey
Gather insights from existing users regarding their experiences and satisfaction with Exmerce.
Step 4: Website Redesign and Prototype Testing
Website Redesign in Figma - Develop user-centered prototypes in Figma.
Prototype Testing - Conduct user tests to validate and refine the redesigns.
Step 5: Prospective Customer Survey
Gather insights from potential users to inform targeted marketing and improved conversion strategies.
Deliverables
- Competitive Analysis Report
- UX Audit Findings
- Customer and Prospective Customer Survey Results
- Website Prototypes
- Conversion Optimization Report
Timeline
Estimated project duration: 8–10 weeks with regular progress updates throughout each phase.
Additional Project Costs
- Participant Compensation: $100 per session for 8 user testing sessions, totaling $800.
- Survey Tool Subscription: $350 monthly for survey management.
Note: These additional costs must be covered in real currency and are not payable using Exmerce dollars.
Pricing
| Service | Total |
|---|---|
| Competitive Research | $2,000 |
| UX Audit | $1,500 |
| Customer Survey | $4,000 |
| Website Redesign | $2,000 |
| Prototype Testing | $4,000 |
| Prospective Customer Survey | $4,000 |
| Total Project Cost | $17,500 |
Total Project Cost: $17,500 (plus $800 for participant compensation and $350 for the survey tool).
We look forward to partnering with Exmerce to drive meaningful improvements and measurable results. Please let us know if you have questions or would like to discuss next steps.