Market Research for Startups

Get clarity fast — so you can build, pitch, and grow with confidence.

You don’t need a 100-page report. You need to know what’s happening in the market, how your competitors are positioning themselves, what your potential users are saying, and whether your idea is worth pursuing.

That’s where we come in.

What We Do

• Market Positioning Research: We help you understand where your product fits, what customers expect, and how to carve out a space in crowded or emerging markets.
• Competitive Research: We break down your competitors' positioning, messaging, pricing, feature sets, and go-to-market strategy — so you can spot gaps and opportunities.
• Digital Ethnography: Real voices, real problems. We analyze online discussions, reviews, Reddit threads, TikTok comments — wherever your target audience hangs out — to uncover pain points and unmet needs.
• Lean Survey Research: When you need signal from real people, fast. We’ll help you run short, targeted surveys to validate assumptions or test early concepts.

When to Work With Us

• You're testing a new idea
• You're refining your positioning
• You're building a pitch deck
• You want to know if a market is worth entering
• You're not sure what your customers actually care about or need

Want to Go Deeper?

If you're ready to go a step further, we offer a wide range of UX and market research services — from usability testing to customer journey mapping — and act as a strategic partner to help shape and grow your business.

Why Startups Work With Us

• No bloat. No BS. Just answers you can use.
• Flexible engagement. Work with us on a project-by-project basis or keep us on retainer as a fractional research partner.
• Startup mindset. We prioritize speed, relevance, and clear next steps.