We help home service companies (plumbing/electrical/hvac) understand what their customers really think—and earn more business.
Still relying on reviews?
Reviews only show you what customers are willing to say publicly and it usually only shows extremes while the silent majority gets ignored.
ServicePulse gives you the real picture.
Stop relying on a gut instinct, reviews or methods that aren’t fine tuned to your business!
Only show extremes while silent majority gets ignored
Online Reviews
Limitations
Labour intensive, misses long-term impressions and improvement opportunities, feedback is biased because it’s not anonymous
Post service follow ups
Generic surveys
Fails to address unique needs of home service businesses
Gut instinct
Unreliable and highly biased
ServicePulse advantage
Captures balanced, actionable feedback
Provides lasting insights for strategic improvements
Custom-tailored surveys with industry relevance
Data-driven approach you can trust
How it works?
We thought you’d never ask…
We ask customers a few short questions after every job and show you exactly how they felt—what they liked, what bothered them, and what you can improve.
The best part? - If we spot a problem, you get an automatic alert so instead of finding out through a bad review, you can fix it privately and keep your reputation strong.
What You Get:
Quarterly reports on customer satisfaction that shows how it varies over time
Instant alerts when something needs your attention
More 5-star reviews from happy customers
Why ServicePulse and why us?
ServicePulse was created by Filip Cicek, founder of Ruthless Insights—a research company focused on turning feedback into action.
Before launching ServicePulse, Filip took a four-year break from his 15-year research career to work directly inside a residential plumbing company as a recruiter. He later spent another three years as a researcher in an innovation department focused entirely on plumbing and mechanical services.
These experiences gave him a unique, ground-level understanding of both the trade and the customer experience.
Determined to help home service businesses grow through smart, simple data, Filip developed ServiceSense—a first-of-its-kind system that acts as both:
An early warning system for unhappy customers
And a continuous improvement tool to keep your service sharp and your customers delighted
ServicePulse is more than a survey tool—it’s a smarter way to run your business.
If it helped them, it will help you too!
“All of my customers come by word of mouth and I relied mostly on reviews to see if my customers were satisfied with my service.
With ServicePulse I’ve realized there was a lot that I was missing and I learned exactly how to fine-tune my approach, how I talk to customers and how I educate them on my work. This is so useful, I’ll keep doing it on a regular basis.”
Danilo Dokic, Aqua Plumbing
