Ruthless Insights

UX & Market Research for Startups That Can’t Afford to Get It Wrong

Who We Are

Ruthless Insights is a research and design studio built for speed, focus, and impact. We work with startups to uncover what users really need—before time and money are wasted building the wrong thing.

Led by Filip Čiček, a senior researcher with experience across digital and physical products, our team delivers rigorous insights without the bloat of big agencies.

What We Do for Startups

• UX Research – interviews, usability testing, journey mapping
• Market Research – competitor analysis, TAM/SAM/SOM sizing, segmentation
• UI/UX Design – Figma prototypes, UX audits, conversion optimization
• Customer Satisfaction Programs – recurring insight loops to improve retention

Why Our Approach Works for Startups

Hiring a full-time researcher is expensive and often unnecessary at early stages. Our fractional model gives you access to senior-level research leadership—just a few hours a week—to help you:

• Validate product ideas
• Prioritize features based on actual needs
• Identify why users aren’t converting
• Align internal teams around real user pain points

You get strategic insights without blowing your runway.

Ideal Clients & Mentees

We’re best suited for:

• Seed to Series B startups building user-facing digital products
• Founders struggling to convert early adopters into loyal users
• Product teams needing clarity on what to build next
• Accelerators looking to embed research thinking into product strategy

Mentorship & Pro Bono Support

Filip offers:

• Free 30-minute research strategy calls
• Mentorship for founders navigating product-market fit
• Guest lectures or workshops on lean research, interviews, and validation

Let’s make your product undeniable—by making it ruthlessly aligned with what people actually need.

📧 hello@ruthlessinsights.com
🌐 www.ruthlessinsights.com
📍 Based in Calgary, serving teams globally