Research & Design That De-Risks Your Portfolio
At Ruthless Insights, we do one thing extremely well: we help companies understand their users and design better products before they waste time and money focusing on the wrong thing or the wrong market.
We've worked with early-stage startups and enterprise-level companies. From fintech to plumbing products and health platforms, we’ve helped teams uncover what people really need, spot usability issues before launch, and prioritize features that will actually move the needle.
What We Do
UX Research
We run usability tests, in-depth interviews, field studies, and journey mapping to uncover what real users actually need—not what you assume they need.
Market Research
We evaluate competitors, size opportunities, test pricing, shape your value prop, and help you get to product-market fit—whether you’re still at the idea stage or already building.
UI Design
We turn insights into clear, intuitive, and conversion-driven interfaces. Research-backed, goal-focused, and tested to work—not just look good.
Why It Matters for VCs
Moving fast without a real understanding of users is how products flop. We help founders make smarter decisions, design better experiences, and avoid expensive pivots. In other words, our research reduces the risk of making a wrong decision.
- Fewer missed bets
- Higher user retention
- Better product-market fit
- Less guesswork, more clarity
We’re industry-agnostic because our methods are universal. Whether it’s a B2B SaaS tool or a consumer app, if humans are using your product—we can help.
Recent Work Includes
- Startups: WalliHR, Koridor, Zane, Lexter
- Enterprise: Satori Health, Galvanic
Testimonials
“I used Ruthless Insights for my whole portfolio of companies. Ruthless Insights is amazing to work with. They took the time to learn our needs and craft an approach that worked well for us. The insights gained from the research are invaluable to us.”
— Shekhar Parmar, Highbar Enterprises
“Partnering with Ruthless Insights early on was the best decision. Their expertise, prompt reaction time and flexibility were just what we needed in the critical phase of the development of our app. I recommend Ruthless to anyone looking to have a true UX expert in their corner.”
— Pavel Bodarev, Zane
Let’s Talk
We’re lean, fast, and strategic. Whether it’s one company or your whole portfolio, we can step in and get to work—no hand-holding needed.